You have four big press briefings, seven hours longвЂ¦.Carve a path of destruction through an intense, believable battlefield in For Honor.Д¬hoose your warrior amongst a variety of bold Knights, brutal Vikings and deadly Samurai, each with their own weapon set, play style and customization options. At E3, you have Microsoft in the morning, EA before us, and then, Sony afterward. We wanted something short, something more impactful, rather than going into too much detail. Sometimes, youвЂ™ll compromise on certain things because the flow doesnвЂ™t work, or it gets too long. Do I want to go more here, more there, in this direction? Then, you have to write it down. Once youвЂ™ve determined that, then you have other discussions. What kind of discussions were you having? Why was some of that wording so important?Дuchaine: The first discussion is, OK, whatвЂ™s the focus of the speech? Where do we want to go with that? Having an overall direction for the speech. GamesBeat: The messaging at E3, the 148 words or so, you said that was something you looked at for three months. You always need to remember who youвЂ™re making your game for. Game devs are no longer necessarily their own core audience. One thing thatвЂ™s different now, the market is bigger. People would print posters on the wall, to always keep that in mind. We tried to always bring in that thinking. For me it was helpful to - OK, what would Mike think? One was named Chris.

But itвЂ™s important for me, even when you design the game and when you build the campaign, to have this picture of who youвЂ™re making the game for. GamesBeat: Would you have maybe not gone forward without that, without that clear description of an audience? Why was it so important to identify that?Дuchaine: For me, itвЂ™s important because - maybe we would have come to the same point in the end. That helped us know - this type of gamer, for instance, we didnвЂ™t expect that to be so big, or we thought it would be bigger. Some were done based on research we had done, and now, we had more data points to see if we were accurate or not. There were some little differences, obviously. Then, moving on, we did some surveys to look at, is that accurate? We did research post-launch as well to try to identify who they were. GamesBeat: When you have the four types of players, do you consider that to be fairly precise? Something you researched?Дuchaine: What we did, we had those personas.

When we did our demo at our first E3, I worked closely on the original idea for that, the original flow. Also, when we came up with a sentence about the theme of the game - by working together, we managed to build the entire core idea around our communication based around that. Who do we design this game for? What features will please each player? We worked together to define those personas. Where I worked a lot, with Jason for example - we looked at the core audience. GamesBeat: What sort of input did you have that early on with For Honor?Дuchaine: The idea was already there. Then, you can have an executive producer if there are multiple projects under the same brand. GamesBeat: Is there a game director as well on that level?Дuchaine: No, the producer is in charge. The creative director reports to him, the brand director, and the art director. The producer is on top of everything on the project. Marketing is part of the success of the game, so thatвЂ™s why theyвЂ™re responsible. The producer is responsible for the overall delivery and quality of the game. And then, in our case, the producer answers to the CEO of the studio. GamesBeat: Do you report upward to the game director, then?Дuchaine: To the producer, yeah. You have some time to influence as well - maybe this would be better for the game in the long term. Quite early, you can work with the creative director, work with the producer, and try to identify the essence of the game. We have marketing people on every project, very early on. GamesBeat: That sounds very unusual, that you would join the team so early.Дuchaine: For us, itвЂ™s usual. We have marketing people embedded with the dev team, so we can start working very early on the long-term future of the brand, where we go with the brand. I joined For Honor in the summer of 2013 as a brand director. Luc Duchaine: Yeah, IвЂ™m based in Montreal. GamesBeat: Are you here in Montreal most of the time?

For honor gameplay